Puccias-02: From the Cinematic Universe to Everyday Life in Madrid: a Project that Connects Visual Narrative, Iconic Materials, and User Experience

Escribà: The visual system is born from the essential: the raw material. A synthesis of the natural and the digital, expressed through cacao pixels.

Cuerno: The typographic design transfers the logic of the croissant’s folding and baking process into the graphic plane. Each brand message activates this visual metaphor, reinforcing the connection between product and identity.

D-Generades: From the intersection of fashion and masculinities, a critical reflection that turns tension and dissent into graphic tools to question established cultural and gender codes.

Novus: The naming concept is projected into the visual identity, creating a visual ecosystem that stems from the exploration of traditional objects and symbols of the sector, reinterpreted through contemporary codes.